It’s Time

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Back in 2010 the Texas Rangers unveiled the “It’s Time” media campaign. It was a campaign to create excitement but also to unify the fan base as the Rangers were knocking on the doorstep of greatness. It’s time to win. It’s time to forget about the past. It’s time to get on with it and start anew. It’s time to come to Rangers Ballpark in Arlington and get to cheering. It’s time.
Some nearly four years later, it has all but been forgotten. “It’s Time” is a DVD sitting on our shelves reminding us of the not-so-distant 2010 World Series season. Those days were great indeed, but they also define a time when Rangers baseball was in it’s innocence….it’s infancy of success. A time when we didn’t worry about OPS+ or xFIP. Those days are gone.

Rangers baseball has gone from a small group of hardcore fans to a large group of hardcore fans. It also includes a group of bandwagon fans, but hey….that’s okay too. Despite the length of your Rangers fandom, the truth is that baseball in Texas is no longer an afterthought. It is on the forefront of many people in this area. So much so that people worry about payroll, how many years of arbitration a player has or the dates of the Winter Caravan. Baseball in Texas means people care who the 5th starter is, who is the long man in the bullpen is or if Ben Rowen can get people out at the major league level.

Rangers baseball in this day and age also means that we argue about Yu Darvish, we are split on Nolan Ryan versus Jon Daniels and we no longer care that Nelson Cruz hit six home runs in the 2011 ALCS to get the Rangers to the World Series, we only care about Game Six. We complain about bunting (most likely instigated on this very website). We complain about Wash. We complain about everything up to and including about how long you have been a fan. We bitch and moan that you are a Cowboys fan that is so disillusioned with Jerry Jones and you have invaded our turf with your “every game means the world” mentality. While a lot of that is true, it’s time to move on.

It’s time to remember that we all pull for the same team. It’s time forget all of the crap we’ve been through the past (insert number of) years. It’s time to get back to being fans of this great game and this organization. Whether you think that Jon Daniels is a “NYC jabroni” or not, let it go. It’s time to remember that whatever your thoughts on the Texas Rangers, they are still better than that moronic state of affairs across the street. It’s time to remember that after all this crap…..we all went through it together.

Rangers baseball has become a community of great people these past few years. It’s a community of loyal, intelligent and engaged people. It’s time to get back to being the greatest fans in baseball. It’s time to embrace Prince, yet remember the great eight years of Ian Kinsler. It’s time to remember that not all people understand advanced stats, but most would like to know. It’s time to stop drawing lines in the sand and daring people to cross them. It’s time to pull together and remember that we are priviledged to follow a team that has become a perennial American League power. It’s time to be thankful that the Rangers are “in the conversation.” It’s time to get back to winning divisions and beyond.

It’s Time.

Patrick Despain is the CEO and Co-Founder of ShutDown Inning. He can be reached at Patrick.Despain@ShutDownInning.com or on Twitter @ShutDownInning
Patrick Despain
Patrick is a member of the IBWAA and creator of Shutdown Inning. He was raised him Arlington, Texas and grew up watching games on HSE and listening to Eric Nadel and Mark Holtz on the radio. He is a long time Rangers fan and never achieved his dream of being a bat boy. He know lives in Georgia with dreams of a Texas return.

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